The Electronic Eye
The Electronic Eye
Surveillance, Computer Vision
Surveillance, Computer Vision
Surveillance, Computer Vision
INDEX
INDEX
Surveillance, Computer Vision
Surveillance, Computer Vision
Category
Category
R&D
R&D
Year
Year
2024
2024
AirTags and similar digital devices are designed to help us locate lost objects, but they can just as easily be turned into tools for tracking people. What is often overlooked is that the tracking goes both ways. You follow the object, and the object also reveals your movements. This kind of technology quietly turns everyday items into surveillance tools. Location becomes a constant data point, stored, shared, and possibly misused. In this system, you are not just using the device. You are part of the data it creates.
AirTags and similar digital devices are designed to help us locate lost objects, but they can just as easily be turned into tools for tracking people. What is often overlooked is that the tracking goes both ways. You follow the object, and the object also reveals your movements. This kind of technology quietly turns everyday items into surveillance tools. Location becomes a constant data point, stored, shared, and possibly misused. In this system, you are not just using the device. You are part of the data it creates.
You think you are tracking your lost keys. But your keys are tracking you.
The signal cuts both ways. Your AirTag whispers your coordinates to the cloud.
The cloud listens. The object becomes a witness. A participant.
A small coin-sized device becomes an accidental informant.
You follow the signal. But who filters it? Who decides what is signal and what is noise?
You think you are tracking your lost keys. But your keys are tracking you.
The signal cuts both ways. Your AirTag whispers your coordinates to the cloud.
The cloud listens. The object becomes a witness. A participant.
A small coin-sized device becomes an accidental informant.
You follow the signal. But who filters it? Who decides what is signal and what is noise?
Vision no longer matters. What matters is trace. Pattern. Prediction.
Every movement creates data. Every pause generates a pause in data.
The map is alive and recursive.
You are not just holding the tool. You are held by it.
Vision no longer matters. What matters is trace. Pattern. Prediction.
Every movement creates data. Every pause generates a pause in data.
The map is alive and recursive.
You are not just holding the tool. You are held by it.
LINKS
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
Links
